Geographical Segmentation Essay

In ancient Greek mythology , is said to live an athlete named Milon . Strength , determination in every fight is very inspiring . The name was later adapted into MILO , the energy to win every day . MILO is an energizing chocolate drink with a unique and delicious flavor that is preferred . Made from natural ingredients nutritious , rich in vitamins and minerals . In 1934, MILO launched first in Australia and then spread to different parts of the world . In Indonesia , MILO introduced in Indonesia 1974.Mewujudkan a healthier society is the mission of PT . Nestlà © Indonesia. When in 2001 the government heavily campaigned INDONESIA CHAMPION , MILO was invited Indonesian children love and achievement in the field of sports . 2002 for the first time held MILO School Competition , young talent in the sport of badminton . Until now, the competition is held annually for children of primary and junior high school in Indonesia. Geographical Segmentation : †¢ Region : Generally people prefer to drink Milo throughout the year . But Nestle can segment the market on the basis of the season . Consumption of cold Milo down during the rainy season because people prefer to have a hot Milo . In hot regions consumption patterns have not changed much . †¢ City : Milo consumption more in the cities than in the villages due to various factors such as income and education levels . Nestleshould more focused on making available in the Milo wherepeople every willing and able to buy . Demographic Segmentation : †¢ Age : Nestle can easily target different age groups . The most important of these groups are children and the elderly . For the kids can introduceMilo with additional nutrients such as vitamins and minerals . For older people it already has clinical nutrition . It just needs to get the product known among these people . †¢ Gender : It will be very beneficial for women because they usually target shopfor their families . If they believe that Milo would be good for their families , they will buy . †¢ Income and employment : People will buy Milo when they have sufficient monetary resources . Nestle should target those at higher income groups.People with blue-collar jobs can be targeted by saying that Milo will help them in their daily routines . Life cycle stages can also be important for families with young kidswill want to buy Milo . Psychographic segmentation : †¢ Social class and lifestyle : People belonging to the higher social classes tend to spend more on luxury than those in the lower classes . Such people can be easily targeted because they are very health conscious . Nestle can encourage people to buy Milo who lack rich foods . †¢ Personality : And outdoorsy people who are involved in sport can also be targeted by tagging the brand with a sports celebrity . Behavioral : MILO is a brand which is famous for delicious and nutritious beverage products enjoyed by families from generation to generation , with a definite chocolate flavor . Favors drunk warm or cold with milk chocolate contains healthy for the body . And that definitely favored so many people in many countries including Indonesia .

Analysis of ‘Lady in Black’ by Francis Cadell Essay

Francis Campbell Boileau Cadell, associated with the Scottish colourists was born in Edinburgh in 1883 and by the age of 16 was studying at the Academie Julian in Paris. During his career he was very much influenced by the Fauvists such as Matisse and on his return to Scotland exhibited much of his own work in Edinburgh Glasgow and London. He died in poverty at the age of 54 after the economic climate made it difficult for him to sell any of his work. He painted landscapes (mainly those of Lona which were a favourite of his), interiors, still life and figures in oil and watercolour but is known most for his portraits of glamorous women. One such portrait, completed in 1921, is ‘Lady in Black’ painted in oil. The painting has a rather macabre mood as the woman within the picture has a reflective expression on her face as if longing for the past. There is a mirror behind her, which may also add to the idea of reflection. She is dressed in black, which adds to the morbid mood as it could indicate she is mourning the death of a loved one. Her body language also expresses sadness as her posture is quite slumped, and the small flowers seen behind her could have been meant for a grave. The shadow over her eyes caused by her large hat makes them look undefined and blurry, giving them a sad, depressed look. The painting itself is also very dark as there is very little light and the colours used are very dull and grey, adding to the dreary mood. The media is used very loosely, in an almost impressionistic manner, which may have sprung from Cadell being exposed to the work of the Impressionists who were active in Paris at the time he was being educated there. He uses strokes of bold colour such as the woman’s lips, the flowers in the background and the pink furniture reflected in the mirror. These strong reds and pinks could symbolise love or passion, which adds emphasis to the woman’s lost love. This piece was more or less typical of the Scottish Colourist movement, but also contains undertones of impressionism as not much line is used; instead different colours are layered on top of each other, as the impressionists were known to do. It is a very realistic piece with a well-expressed dreary, nostalgic mood.

A.Photosynthesis consumes carbon dioxide(CO2)and produces Lab Report

A.Photosynthesis consumes carbon dioxide(CO2)and produces oxygen(O2).Brespiration consumes oxygen(O2) and produces carbon dioxide(CO2)as a byproduct - Lab Report Example It takes place in the mitochondria and the by-products are CO2, H2O and energy. Both cellular respiration and photosynthesis relates in that the by-products of each process is a raw material for the other process. The major purpose of the experiment is to determine that photosynthesis consumes CO2 and produces O2 as a by-product while cellular respiration consumes O2 and produces Co2 as a by-product. In photosynthesis experiment, five 50ml test tube were labelled 1, 2, 3, 4 and 5 using wax pencil. A piece of Elodea plant was placed in tube 1-4 while except 5. Tubes were filled to the brim with 7.0 pH phenol red solution and then each tube was plugged with a rubber stopper. The surfaces of the tubes were wiped with paper towel. Tube 2 then wrapped using two sheets of cellophane, tube 3 wrapped using 2 sheets of green cellophane while tube 4 wrapped with one sheet of aluminium foil and tube 1 and 5 were not wrapped. The tubes were placed under bright white light for 11/2 hours and colour changes noted in each tube. In respiration experiment, goldfish was placed in a 50ml tube containing water with normal conditions for fish. The temperature of water was measured and the number of breaths of the fish per 60sec recorded. Tap water was poured into 600ml beaker and tube with the fish was transferred into the beaker. Small pieces of ice were added one by one to the beaker until the tem perature drops to 100C then process stopped and number of breaths recorded. More ice was added until the temperature drops to 50C then cold water was changed and the procedure above repeated for the temperature of 210C and 250C. The colour of the phenol red turned to orange in all the tubes since the CO2 was absorbed from the environment within the enclosed tubes to react with water thus forming weak acid of pH around neutral hence the orange colour. But since tube 1 had all the factors responsible for

The U.S Constitution Research Paper Example | Topics and Well Written Essays - 1500 words

The U.S Constitution - Research Paper Example According to Dahl (2003); the main way in which the constitution can be described as being democratic is the fact that it allows citizens of the land rights that can be found in the 10th amendment to the constitution. The document can also be amended in a very democratic process. This is because unlike in the document’s creation, it is elected representatives that participate in the constitutional amendment process. This brings this text to how the constitution is undemocratic. The creation of the document is itself a testament to this fact. Those who wrote the constitution were not by any means elected. They were no doubt great leaders, but the fact that there was no election proves that gave them the capacity to write the document on behalf of the entire country. It was created behind closed doors and then signed by the authors. It can therefore be argued that the undemocratic way through which the document cam to be nullifies the premise of democracy which it was meant to i nspire. Other undemocratic elements of the United States constitution are; its tolerance of slavery, suffrage, limitation of Congressional power and judicial power which gives judges the ability to deem a law unconstitutional even after it has been approved by the legislature and then sighed by the president. Amar (2005) exaplsins that since its inception, the U.S constitution has been democratized over the years. One way through which this has been done is by the bill of rights. The bill of rights came to give most rights needed in a democracy.

POL2000 AMERICAN GOVERNMENT WK 3 ASSIGNMENT Coursework

POL2000 AMERICAN GOVERNMENT WK 3 ASSIGNMENT - Coursework Example Liberals advocate equivalent access to medical care, housing, as well as education for every resident. In short, noninterventionists seek to expand opportunities to everybody, in spite of how underprivileged they might be. If needed, they support raising duty to attain these goals. Within the recent medical care reform discussion, liberals supported a public alternative insurance plan offering something similar to Medicare for each citizen. Belief in clandestine property civil liberties and free venture are cardinal features of modern-day conservatism. Conservatives desire to enhance entity liberty by maintaining government small, particularly the national administration, although they prop up a strong countrywide defense. They retain that people require strong headship, firm regulations, and strict ethical regulations. Conservatives are categorically pro-business. They support levy cuts and defend against all but the least antitrust, trade, as well as environmental laws on corporati ons. A number of Conservatives concentrate less on finances and more on ethics and standard of living. Conservatives for years have emphasized dissimilarities with liberals on societal and ethical matters. The thought that the USA ought to be a continental country getting to the Pacific Ocean from the Atlantic was known as marked destiny. What is more, plentiful and available land assisted in the fostering of the point of view that the USA had an evident destiny to turn into a continental state that reaches the Pacific deep-sea from the Atlantic. Early settlers utilized this idea to rationalize taking property from indigenous Americans, Canadians, as well as Mexicans, in particular the huge land acquired subsequent to victory within the Mexican-American Warfare (Magleby, Light, & Nemachek, 2010). The gender, race, as well as age roles, have an effect on participation within ballot casting. Concerning gender, women have characteristically divided their ballot between the two major pa rties. Nevertheless, in current elections, women have been more probable compared to men to cast their votes for egalitarian presidential aspirants. Al Gore’s voting share amongst women was 12 percent more elevated than amongst men. In the year 2004, women favored Kerry to Bush by 51 percent to 48 percent. The sexual category break was even more extensive in 2008, where 56 percent of women voted for Obama and 43 percent for McCain. Men additionally gave Obama extra votes compared to McCain, with 49 percent of men casting their ballot for Obama and 48 percent for McCain. Native Americans, who are the original residents of what turned out to be the USA, have played a significant function in its account and persist to be imperative to states politics, for instance, Oklahoma, South Dakota, as well as New Mexico. One-third of indigenous Americans, along with Alaskan inhabitants have incomes lower than the level of national poverty. African Americans, along with Hispanics, have har dly any resources to utilize in tough times and are not as much apt to have the funds to help a youngster pay for university. The African American populace is greatly younger compared to the white inhabitants. After World WarII, African drew closer to observe the Democrat like the civil liberties party. African Ameri

Three stories of Franz Kafka, featuring the theme of isolation and Essay

Three stories of Franz Kafka, featuring the theme of isolation and social laws including Before The Law, excluding Metamorphisis - Essay Example Franz Kafka’s parable Before the Law is an enigmatic contemplation of a man and his relation to social laws and the isolation he faces throughout his existence. The story explains the life of a man who attempts to gain admittance to a pathway referred to as the Law. When the man confronts the doorkeeper about admittance, the doorkeeper responds that he cannot admit him now, but possibly at a later date he will be allowed to pass. The man looks inside of the path and the doorkeeper witnesses him doing so and says to him that he may attempt to enter despite his wishes but that there are many more doorkeepers ahead, the third of which the original doorkeeper believes is so hideous he can’t even look at. The man resigns himself to his current situation and pulls up a stool and sits on it in anticipation of being admitted into the pathway. As the years pass the man gives everything to the doorkeeper attempting to bribe him, but is consistently rebuffed in his attempts to be granted admittance to the pathway. Finally, as the man is about to die, he asks the doorkeeper why other people haven’t attempted to gain admittance to the pathway and the doorkeeper responds, â€Å"No one else could ever be admitted here, since this gate was made only for you. I am going to shut it (p. 3).† While the exact definition of what the Law constitutes in this story is vague, one can assume that it represents some form of society or level of existence that the man has been attempting to gain admittance to. In this regard, it represents the life the man wants but cannot attain because of restraining social laws. However hard the man tries to advance his life and existence, he is constantly faced with the inevitable conclusion that he is stuck in his current position. Ultimately, the story is a meditation on the absurdity of existence and the isolation it entails. Not only is the man unable to gain admittance into the doorway, but he must wait in isolation throughout his entire

Analysis of Design for the Real World Book Essay

Analysis of Design for the Real World Book - Essay Example Factors such as market preference always overshadow the ability of the designer to achieve the full potential of any plan conceived. In turn, most designers will seek to satisfy the market preferences first rather than moral and social responsibility. This trend is common with many designers and it has been so for the last few years. It paramount that checks and balances are put in place to protect the designs from deviating so much into the markets. It is very easy for a designer to be consumed by the happenings of a market, so much that he forgets to put in his social and moral responsibility to the society. What this means is that the designs that the particular designer will be dealing with will have more of a sales direction rather than the ethics and responsibilities to nature and humanity. Now the role of a designer as an advocate does not exist. Things are put in the market for the reason that someone or some entity feels that there might be some remittance from introducing a new product. For example, a chair manufacturing company will introduce a new chair to the market only to get some extra coins from the sales. The designers will have to come up with new designs that are not in the market now. Some of the social and moral responsibilities will be broken in order for them to come up with the perfect design. The design might not be perfect but as long as it satisfies the market needs, the bosses will authorize the sale s of the chair. As it, turn out consumer testing must be done on the product before sales are incited. Testing is done regularly on the chairs by asking a group of people to sit on the chair for long hours to see if one of the legs will crumble under the pressure. Sometimes comfort is not in the mind of a designer who is market-oriented.

Meterology Essay Example | Topics and Well Written Essays - 1500 words

Meterology - Essay Example produced by a tornado of 1953 in Flint, Michigan in which 115 people were died; however, death toll remained less than a tornado of 1947 in Woodland, Okalahoma, when 181 people were killed. A well advanced tornado warning was issued by the local meteorological office as well as special updated were released by National Weather Service. A great coordination between meteorological and administrative agencies enabled the general public in advance to take necessary safety measures and thus saved many lives. However, despite of taking all the measures, tornado was strengthened enough that it not only produced tremendous loss of infrastructure but also caused 162 human fatalities and moderate to severe injuries to more than 1000 people (Reuters, 14 Sep, 2011). This paper explains several aspects of Joplin Tornado which include the synopsis of the incident with the help of real-time dealing with of the event, loss of human life and damage to businesses and properties, and some statistics as well. At the end, few points are suggested for forecasters to improve their forecast related to any such occurrence in future. A tornado is defined as â€Å"a rotating column of air ranging in width from a few yards to more than a mile and whirling at destructively high speeds, usually accompanied by a funnel-shaped downward extension of a cumulonimbus cloud† (http://www.the freedictionary.com). Tornadoes appear in a number of sizes and shapes; however they are often in the style of an observable condensation funnel, as their thin end meets the ground and are oftentimes surrounded by clouds containing waste and dust particles. The majority of tornadoes possess violent winds having speed not less than 110 miles per hour, however, a lot of severe tornadoes can gain the wind velocities greater than 300 miles per hour with an extension of width well over two miles around, and remain to the earth for a great deal of about more than 100 miles in length (Edwards, 2006). The strength of a

The Child Essay Example for Free

The Child Essay Introduction Good afternoon everyone. Today I’m going to talk to you about the high/scope approach in a childcare setting. I’d like to start off by saying for parents I believe a main concern of theirs at this stage of their child’s life if they are sending their child to a childcare setting is finding the best the setting, approach and childcare workers to suit their child needs. High/Scope was established in 1970 by Dr. David P. Weikart, who started the organization to continue research and program activities Dr. Weikart retired in December 2000 and is now deceased; Dr. Lawrence J.Schweinhart is now the HighScope Foundations President. The name High/Scope and its corporate logos are registered trademarks and service marks of the High/Scope Foundation. The high/scope method has being developed over a forty year process it has been shaped by research and while in practice and has been so successful that it is known and used around the world in multiple of childcare settings. For example day care, play groups and primary schools just to name a few. In my opinion the main idea of this approach is that children learn actively independently and naturally while interacting with materials and people. This approach observes, identifies and helps develop children’s main interest and skills. A point in this approach that I found most interesting was their idea that they don’t want the children’s activities to be thought in an institutional manner and if the children make mistakes they are not viewed as mistakes they are viewed as part of learning. The High/Scope environment helps the children to learn while active. For example a child will learn how to talk to others and develop their speech by being involved in conversation with other children and childcare workers. The setting has specific interest areas and activities for example the painting area, home area and block area they are clearly defined so there is no confusing for the children of what that certain area is used for. A block area would not have a little play kitchen in it cause that will confuse the children on what the area is used for. Clear containers are in child height shelving units so they are easily accessible to the children. The containers are clearly word and photo labelled; this will help the children learn the connection between labels, words and  symbols. The children will be able to see what they want and get it without having to look through loads of boxes before finding it for example Bryan wants to play with the blue tractor so he goes to the toy area where the shelves are at his visual height looks at the boxes sees the picture with the tractors on it, the words tractor above it and can get it himself without having to get a childcare worker to look for it or go up high and get it for him, he also can return it after he has finished with it. This encourages the children to practice the Find, Use and Return cycle. The hoped outcome for the children in the setting is that they develop a positive attitude towards themselves and others grow in self-confidence and so on and overall benefit from this approach for their future. ‘A study found that adults at age 40 who had the preschool program had higher earnings, were more likely to hold a job’. Achieving this requires the right environment, materials, trained childcare workers and a successful partnership between both childcare workers and parents. Parent’s involvement is crucial to the high scope approach. The partnership between the parent and the childcare worker will make it easier for the child to be at ease in the setting and with the staff. The childcare workers and the parent’s partnership approach which keeps an on-going passing of information which in turn keeps both adult carers equally informed. Childcare workers document and take daily notes of what they have seen, heard and what has happened while the children are in their care. Observations help the childcare workers plan activities for the next day. For example while the children played with the blocks Anne kept on wandering over to the painting area, so at the activity planning meeting it would be suggested we take Anne’s interest of painting and involve it during the day. Children are assessed daily to observe the level of their development and to see if the activities the children participate in help their development. Children are assessed in ways that the children and adults feel comfortable when information is collected all assessments should provide an educational outcome. The observations are shared with parents at the end of the year and they usually very interested to see how and what their children have been doing. ‘The COR (Child Observation Record) is used to evaluate child progress in High/Scope infant-toddler and preschool programs. The Preschool Program Quality Assessment (PQA) is used to evaluate the quality of the program, focusing on five key areas: learning environment, daily routine, adult-child interaction, and curriculum planning and assessment, and parent involvement. I hoped you enjoyed my presentation. And if you have any question I would be happy to answer them as best as I can. Thank you for listening.

Dysfunctional Families in Today’s World Essay Example for Free

Dysfunctional Families in Today’s World Essay Children are supposed to grow up together with their parents. A family environment helps them not to feel depress(ed). They learn that their feelings and needs are important and can be expressed. Children growing up in such supportive environments are likely to form healthy, open relationships in adulthood. Family dysfunction can be any condition that interferes with healthy family functioning. In most families, there occurs some periods of time where functioning is impaired by stressful circumstances. These stressful events could be a death in the family or a parents serious illness, among others. But for healthy families, the moment the crisis is over, then normal functioning resumes. In dysfunctional families, however, problems tend to be chronic. The children then do not consistently get their needs. As a result, the negative patterns of parental behavior tend to be dominant in their childrens lives. Healthy families are not families who never argue or have disagreements. These families may have yelling, bickering, misunderstanding, tension, hurt, and anger but not all the time. In healthy families, emotional expression is allowed and accepted. Member of the family can freely ask for and give attention. Rules tend to be made explicit and remain consistent, but with some flexibility to adapt to individual needs and particular situations. Healthy families allow for individuality; each member is encouraged to pursue his or her own interests, and boundaries between individuals are honored. Children from healthy families are consistently treated with respect, and do not fear emotional, verbal, physical, or sexual abuse. Parents can be counted on to provide care for their children. Children are given responsibilities appropriate to their age and are not expected to take on parental responsibilities. Finally, in healthy families, everyone makes mistakes; and most importantly, mistakes are allowed. II. The rise of dysfunctional families and its impact in society There are many types of dysfunction in families. Some parents choose to under-function. They leave their children to fend for themselves. On the other hand there are some parents who over-function. These parents seem to never allow their children to grow up and be on their own. Others are inconsistent or violate basic boundaries of appropriate behavior. Below is a brief description of some types of parental dysfunction along with some common problems associated with each. Deficient Parents Deficient parents hurt their children more by omission than by commission. Frequently, it is because of a chronic mental illness or a disabling physical illness that contributes to parental inadequacy. Parental emotional needs tend to take precedence over the needs of the children. The children, on the other hand, are often asked to be their parents caretakers. Thus, children tend to take on the adult responsibilities at a young age in these families. They are robbed of their own childhood, and they learn to ignore their own needs and feelings. Because of this experience, where these children are simply unable to play an adult role and take care of their parents, they thenoften feel inadequate and guilty. These feelings continue into adulthood. Controlling Parents Unlike the deficient parents described above, controlling parents fail to allow their children to assume responsibilities appropriate for their age. Often, the controlling parents are driven by the fear of becoming unnecessary to their children. These parents then continue dominating and making decisions for their children, even if they are already well beyond the age at which this is necessary. This fear leaves them feeling betrayed and abandoned when their children become independent (Forward, 1989). On the other hand, these children of controlling parents frequently feel resentful, inadequate, and powerless. Transitions into adult roles are quite difficult, as these adults frequently have difficulties making decisions independent from their parents. When they act independently these adults feel very guilty, as if growing up were a serious act of disloyalty. Alcoholic Parents Alcoholic families tend to be chaotic and unpredictable. Rules that apply one day do not apply to another one or to the next instance that you happen to be part of. Promises are neither kept nor remembered. Expectations vary from one day to the next. Parents may be strict at times and indifferent at others. In addition, emotional expression is frequently forbidden and discussion about the alcohol use or related family problems is usually nonexistent. Family members are usually expected to keep problems a secret, thus preventing anyone from seeking help. All of these factors leave children feeling insecure, frustrated, and angry. Children often feel there must be something wrong with them and this is the reason that makes their parents behave this way. Mistrust of others, difficulty with emotional expression, and difficulties with intimate relationships carry over into adulthood. Children of alcoholics are at much higher risk for developing alcoholism than are children of non-alcoholics. Abusive Parents Abuse can be verbal, physical, or sexual. Verbal abuse such as frequent belittling criticism can have lasting effects, particularly when it comes from those entrusted with the childs care. Criticism can be aimed at the childs looks, intelligence, capabilities, or basic value. Some verbal abusers are very direct, while others use subtle put-downs disguised as humor. Both types are just as damaging. Definitions of physical abuse vary widely. Many parents, at one time or another, have felt the urge to strike their child. With physically abusive parents, however, the urge is frequent and little effort is made to control this impulse. Striking a child has much to do with meeting the parents emotional needs and nothing to do with concern for the child. Often, parents erroneously justify the abuse as a process of discipline that is intended to help the child. Physically abusive parents then create an environment of terror for the child. This is particularly worse since the violence is often random and unpredictable. Abused children often feel anger. Children of abusive parents have tremendous difficulties developing feelings of trust and safety even in their adult lives. While parents may justify or rationalize verbal or physical abuse as discipline aimed at somehow helping the child, there is no rationalization for sexual abuse. Sexual abuse is the most blatant example of an adult abusing a child purely for that adults own gratification. Sexual abuse can be any physical contact between an adult and child wherein that contact must be kept secret. The demonstrations of affection that occurred then such as hugging, kissing, or stroking a childs hair that can be done openly are quite acceptable and even beneficial. When physical contact is shrouded in secrecy then it is most likely inappropriate. Sexual abuse happens to both boys and girls. This act is perpetrated by both men and women. It cuts across lines of race, socioeconomic level, education level, and religious affiliation. In most cases, sexual abuse is part of an overall family pattern of dysfunction, disorganization, and inappropriate role boundaries. Responsibility for the sexual abuse in all cases rests entirely with the adult. No child is responsible for being abused. Most sexually abused children are too frightened and scared of the consequences for themselves and their families. In most cases, they do not risk telling another adult what is happening. As a result of this bottling-up, they grow into adulthood carrying feelings of self-loathing, shame, and worthlessness. They tend to be self-punishing and have considerable difficulties with relationships and with sexuality. When problems and circumstances such as parental alcoholism, mental illness, child abuse, or extreme parental rigidity and control interfere with family functioning, the effects on children can sometimes linger long after these children have grown up and left their problem families. Adults raised in dysfunctional families frequently report difficulties forming and maintaining intimate relationships, maintaining positive self-esteem, and trusting others; they fear a loss of control, and deny their feelings and reality (Vannicelli, 1989). There is a great deal of variability in how often dysfunctional interactions and behaviors occur in families, and in the kinds and the severity of their dysfunction. However, when patterns like the above are the norm rather than the exception, they systematically foster abuse and/or neglect. Abuse and neglect inhibit the development of childrens trust in the world, in others, and in themselves. Later as adults, these people may find it difficult to trust the behaviors and words of others, their own judgement and actions, or their own senses of selfworth. Not surprisingly, they may experience problems in their academic work, their relationships, and in their very identities. In common with other people, abused and neglected family members often struggle to interpret their families as normal. The more they have to accommodate to make the situation seem normal, the greater is their likelihood of misinterpreting themselves and developing negative self-concepts (e. g. , I had it coming; Im a rotten kid). III. The relationship between religion and dysfunctional families Dysfunctional family members have common symptoms and behavior patterns as a result of their common experiences within the family structure. This tends to reinforce the dysfunctional behavior, either through enabling or perpetuation. The dysfunctional family usually suffers from a variety of issues that may require the help of trained professionals. This is in addition to prayer and other spiritual disciplines. Some of those issues include: (1) Individual personality differences and personal issues; (2) Unresolved issues from the past; (3) Marital and family problems due to domestic violence and abuse, infidelity, and poor communication; (5) Financial problems and poverty; (6) Separation/divorce resulting in grief and loss and abandonment issues, depression, and sometimes a lack of financial support; (7) Mental and physical health problems; and (8) Spiritual disconnection. Any of the aforementioned problems can create high levels of distress, and failure to seek help can be lethal. Furthermore, when a major trauma strikes, families are rarely prepared to deal with it, and if they are unaccustomed to seeking outside help, family members may never recover emotionally. Many people stay away from connecting with God in a Christian community because they feel they are not good enough. Maybe they are overly critical of themselves, or maybe they know they have not lived the way God would want them to live. They may be afraid that Christians in church will judge them and reject them, and so they stay away. They say, God couldn’t really love someone like me. God must be angry with me. They could also be very adept at meeting the perceived expectations of others through self-denial. Denial, repression, splitting, and a false sense of self are often well-developed defense mechanisms. The black and white thinking expressed in such conflicting pairs of opposites as God vs. devil, church vs. world, sin vs. righteousness, leads to repression of anything that might possibly be construed as unacceptable. Constant self-monitoring and rigid self control, along with confession of every sin in prayer, are often considered the only means of avoiding divine condemnation. In the literalism characteristic of fundamentalism, an evil thought or feeling is regarded as just as sinful as an evil act. Impulses and feelings may be considered demonic in origin. In truth, religion can play a part in furthering the dysfunction of families. For one who has a dysfunctional family, its teachings of obedience, respect for authority and quiet compliance further enforce the debilitating situation. But when you dig deeper into what religion is, you will see clearly what God wants. Religious Institutions throughout history have used fear, control and manipulation to build kingdoms made by man. They have left many wounded or dead in the battlefield of Satans kingdom. Religion is a powerful tool of the enemy. An extreme example of this is The Taliban and Bin Laden. Religion teaches obedience to law. And Christ teaches grace. But the scripture has confined all under sin, that the promise by faith in Jesus Christ might be given to those who believe. But before faith came, we were kept under guard by the law, kept for the faith which would afterward be revealed. Galatians 3:22-23. Learning to trust wholeheartedly in God, and depend on Him to break free from whatever bondage, will bring emancipation from these bondages, and make an impact in our broken society. The church should be the one institution where the spirit of fear does not exist and coercion and manipulation are not practiced. IV. Healing dysfunctional families Two centuries ago there was relatively little dispute over the existence of God, or the societally beneficial effect of popular belief in a creator. In the twentieth century extensive secularization occurred in western nations, the United States being the only significant exception (Bishop; Bruce; Gill et al. ; Sommerville). Theists often assert that popular belief in a creator is instrumental towards providing the moral, ethical and other foundations necessary for a healthy, cohesive society. Many also contend that widespread acceptance of evolution, and/or denial of a creator, is contrary to these goals. As he helped initiate the American experiment Benjamin Franklin stated; â€Å"religion will be a powerful regulator of our actions, give us peace and tranquility within our minds, and render us benevolent, useful and beneficial to others† (Isaacson: 87-88). Changes in family life have transformed our society in the last thirty years. One of the biggest has been the virtual disappearance of the male-breadwinner lifestyle and the emerging dominance of the dual-earner couple. Working wives and mothers face questions about the effects of their choices on their childrens welfare and their own health under the strain of the second shift, while their husbands confrontand respond to in a variety of waysnew opportunities to construct a masculine identity not focused exclusively on breadwinning. Leaders in education, business, and government debate what policies should be in place to help people manage their work and family lives and who should bear the cost of work-family management. Changing patterns of family formation and disruption have also created widespread concern and vociferous policy debates. High divorce rates raise questions about the effects of divorce on childrens well-being and future success and how to make blended families work. The problems facing single-parent families have become a focus of policy makers, religious leaders, and the national media. Debates about homosexual unions have led to battles over gay and lesbian marriage in a number of states and many local controversies over what legal rights should be extended to homosexual partners. Delayed marriage and childbearing mean that more American households comprise single adults and childless couples, and remaining childless throughout life has become much more common, fueling concern among some about the decline of the family. All of these changes have led to an increasing pluralism in family life and a new consensus that there are many kinds of loving, caring families. Most people spend some portion of their adult lives outside of a nuclear family, forming and reforming family-like connections periodically over the course of their lives, causing many to rethink long-held assumptions about the necessity of marriage and parenting for adults happiness, security, and well-being. But this pluralism is intensely contested and debated for both moral and social philosophical reasons. Not everyone agrees about what constitutes the good family and what kinds of families are morally legitimate. Many people see the family as the bellwether of our society and find the rapid and numerous changes in family life over the last few decades to be troubling. Some even argue that a devaluing of family life, and especially of lifelong, heterosexual marriage, inevitably leads to a decline of the nation. These debates also focus on questions of resources and inequality. Who has access to the rights that marriage confers? Why does divorce lead to a reduction in women and childrens standard of living, and what can be done to change that? Making Changes Changes in family life have been a central concern for religious leaders, activists, and local communities of faith. Throughout American history, religion and family have been intertwined and interdependent institutions. Congregations, parishes, and synagogues have provided an important context for families to spend time together and have shaped the religious education and moral development of children and youths. Sociologists have long noted that marriage and parenthood make religion more important to people and increase their participation in local congregations. Sometimes, children who come from dysfunctional families continue in their roles because they are waiting for their parents to give their permission; to change. Like most people, parents in dysfunctional families often feel threatened by changes in their children. As a result, they may thwart efforts to change and insist that the children change back. Some specific changes one can do are: (1) Identify painful or difficult experiences that happened during your childhood; (2) Make a list of your behaviors, beliefs, etc. that you would like to change; (3) Next to each item on the list, write down the behavior, belief, etc. that you would like to do/have instead; (4) Pick one item on your list and begin practicing the alternate behavior or belief. Choose the easiest item first; (5) Once you are able to do the alternate behavior more often than the original, pick another item on the list and practice changing it, too; (6) Believe in God’s grace that he will heal all the painful experiences in your list (in no. 1) and pray His love will help you change all the behaviors listed and free you from bondage. References: Bishop, George. (1999). â€Å"What Americans Really Believe, and Why Faith Isnt as Universal as They Think. † Free Inquiry 19(3): 38-42 Bruce, Steve. (2001). â€Å"Christianity in Britain, R. I. P. † Sociology of Religion 61: 191-203. Forward, S. (1989). Toxic parents: Overcoming their hurtful legacy and reclaiming your life. New York: Bantam Books. Gill, R, C. Hadaway and P. Marler 1998 â€Å"Is Religious Belief Declining in Britain? Journal for the Scientific Study of Religion 37: 507-16 Isaacson, Walter. (2003) Benjamin Franklin: An American Life. New York, Simon Schuster. Meeting the Needs of Dysfunctional Families Catechist, January, (1993) Sommerville, C. (2002) â€Å"Stark’s Age of Faith Argument and the Secularization of Things: A. Commentary. † Sociology of Religion 63: 361-72 Vannicelli, M. (1989). Group psychotherapy with adult children of alcoholics: treatment techniques and countertransference. New York: Guilford Press.

The Main Functions Of The Nervous System

The Main Functions Of The Nervous System The nervous system is the control and communication system of the body. It sends and receives messages. The nervous system controls all our body movements. It is made up of two parts, the central nervous system (CNS), and the peripheral nervous system (PNS). The central nervous system consists of the brain and the spinal cord, and the peripheral nervous system is made up of the nerves and neurons. The central nervous system; consists of the brain and spinal cord. Diagram showing the different structures of the brain. The brain; it is a large soft mass of nerve tissue that is contained within a vault of bone called the cranium. It is made up of the neurons nerve cells, and other supporting cells. The brain is composed of grey and white matter. The grey matter is the nervous tissues that formed the H-Shaped structure, and it is surrounded by white matter. The human brains has more than 10 billion nerve cells and over 50 billion other cells, an average weighs 3 1/8 pounds. The brain monitors and regulates our bodily functions and co-ordinates almost all our voluntary movement. The brain is our area of thought, creativity and consciousness. The spinal cord; it is an ovoid of column of nervous tissue that average 44 cm in length when flattened. It expands from the medulla oblongata in the brain stem to the second lumbar vertebra in the spinal canal. The spinal cord is the centre of reflexive action. There is a reflex arc that goes from the peripheral nerve to the spinal cord, up to the brain and back down to relay (spread) the action. The spinal cord is contained in a vertebral vault, and it passes down through a hole in each vertebrate. It is surrounded by other tissues, pia mater, cerebrospinal fluid (CSF), arachnoid mater and dura mater. These three maters are called meninges, and they surround the brain. The anterior of the H is made up of motor cells from the fibers that make up the motor portion of the peripheral nerves. The sensory neurons enter the posterior of the H. The peripheral nervous system; this is the nerves on the periphery of the body. The autonomic nervous system (ANS) is under the control of central nervous system (CNS) and also part of the peripheral nervous system, these nerves stay inside the body and effect organs and soft tissues. The autonomic nervous system is automatic, and in control of voluntary bodily functions. It is separated into two parts; the sympathetic and parasympathetic nervous system. It regulates the function of the glands, the adrenal medulla, smooth muscle tissue, organs and the heart. 1.2 Explain the functions of each part of the nervous system. The nervous system is made up large numbers of units known as neurons. They send, receive and process the nerve impulses inside and outside the body. Sensory neurons convert physical stimuli, e.g. smell, light, or sound, into action possibilities, which are then transmitted to the spinal cord or brain. Afferent neurons bring information into the central nervous system. We also have the motor neurons which transmit nerve impulses (sudden urge) away from the brain and spinal cord to muscles or glands, and are known as efferent neurons. Brain; the cerebral cortex is linked to three main varieties of activity: Mental activities; this involved in memory, intelligence, sense of responsibility, thinking, reasoning, moral sense and learning. These are accredited to the higher centres. Sensory perception; this includes the perception of pain, temperature, touch, sight, hearing, taste and smell. Initiation and control; to initiate and control voluntary muscle contraction. The nerve cells initiate the contraction of voluntary muscles. Nerve fibres from Betzs cell move past descending through the internal capsule to the medulla oblongata, and crosses to the opposite side and descends in the spinal cord. The motor region of the right hemisphere of the cerebrum controls voluntary movement of the left side of the body. There is a group of nerve cells called the motor speech (brocas); it controls the movement essential for speech. The postcentral (sensory) is the area that perceived sensations of pain, temperature, pressure and touch, knowledge of muscular movement and position of joints. The parietal is believed to be connected with obtaining and retaining accurate knowledge of objects. We perceive spoken word from the sensory speech, and the auditory (hearing) receive and interpret transmitted impulses from the inside ear by the auditory nerves. The olfactory (smell) receives impulses from the nose via olfactory nerves and interpret it. Taste is the area where impulses from special nerves endings in taste bud and tongue, and in the lining of the cheeks, palate and pharynx are perceived as taste. The visual is the area which receives and interprets impulses as impressions. There are groups of cells called known as nuclei, they act as relay stations. It passes one neurone to the other in chain. Some important masses of grey matter are: Basal nuclei; it is thought to influence skeletal muscle tone Thalamus; this is where sensory input from skin, viscera and special sense organs are transmitted to before redistribution to cerebrum Hypothalamus; it controls the output of hormones from both lobes of the gland, and it also control the autonomic nervous system, such as thirst, body temperature, hunger, heart and blood vessels defensive reactions. Spinal cord; it is the centre of reflexive action. The reflex arc is the pathway of nerves through spinal cord. The first step of reflex arc is stimulation of a receptor nerve. They sense heat, coolness, pressure or over-stretching of the muscle. The sensory neuron transmits impulse to spinal cord. The sensory nerves link directly with a motor or glandular nerve, or go through in-between nerve and then to the motor of the glandular nerve, depending on the reflex being stimulated. The nerve sends signals to the muscles or glands to react. Visceral reflexes control heart muscle, glands and organs, and the somatic reflexes control involuntary movement of the skeletal muscles. The spinal cord does the followings: Support the body and the skull, helps us to stand upright and maintain body balance. Flexible movement; it allows and helps the head and neck move, and permit the body to stretch, lean, rotate and lean. It helps protect internal organs, such as heart and lungs. It provides base for attachment of muscles, ligaments and tendons (tough band connecting muscle to bone). It has bone marrow inside the bones of the spinal cord that produces red blood cells and also stores minerals. It connects the upper body to the lower body. Its intervertebral discs acts like a shock absorber. Peripheral nervous system; it is the autonomic nervous system which is part of the peripheral nervous system, that control the internal organs; it consists of the motor neurons. It has two systems, the sympathetic nervous system and the parasympathetic system. The autonomic nervous system controls muscles in the heart, the smooth muscle of the intestine, bladder, and uterus. The sympathetic nervous system is involved in the fight or running away response. The parasympathetic is involved in relaxation. Each of the two functions in the reverse of the other (resentment). The two systems act in opposition to maintain homeostasis (state of equilibrium). The sympathetic nervous system promotes the following activities: It allows blood flow to skeletal muscles and the lungs. It diverts blood flow away from the gastro-intestinal tract and skin. It dilates bronchioles of the lung. Increases heart rate and the ability of cardiac cell (myocytes) to contract. Dilate pupils (opening in eye) and relaxes the ciliary (surrounding lens of eye) muscle to the lens. It narrows all intestinal sphincters and urinary sphincter. It inhibits (adversely affect action of an organ) peristalsis. Responsible for the stimulation of orgasm. The parasympathetic nervous system promotes: The expansion of blood vessels leading to the gastro-intestinal tract, increasing blood flow. The constriction of bronchiolar diameter when the need for oxygen has diminished. The constriction of the pupil (opening in the eye) and contraction of the ciliary (surrounding lens of eye) muscle to the lens. The stimulation of salivary gland secretion, and speed up peristalsis (muscle contraction). The erection of genitals. The stimulation of sexual arousal. The control of the myocardium (heart muscle). 3.2 Explain the transmission of an impulse across a synapse. A synapse is the junction where communication between neurons and neurons between muscles takes place. Synaptic transmission starts when nerve impulse arrives at the pre-synaptic axon terminal. The depolarisation (less polarity) of the pre-synaptic membrane starts series of events leading to transmitter release, and the activation of receptors that is on the post-synaptic membrane. Synaptic vesicle lives in different pool; attached to the cytoskeleton in a reverse pool, or free in the cytoplasm. A number of the free vesicles make their way to the plasma membrane for docking, and sequence of primary reactions prepares the vesicular and plasma membranes for fusion. The membranes of the synaptic vesicles are drawn together passing through protein complexes that are articulated on the vesicle and pre-synaptic membranes. A depolarised axon terminal open voltage calcium channel and calcium ions run into the axon terminal and some of the calcium ions attach to a protein on the synaptic vesi cle membrane known as synaptotagmin. The vesicles are drawn closer to the pre-synaptic membrane, when calcium attach to synaptotagmin on the synaptic vesicles adjacent to the active region. Transmitter cargo is release into the synaptic cleft when the vesicles combine with the axon membrane. Some transmitter molecules attach to receptor molecules in the post-synaptic membrane. Post-synaptic cell response depends on neurotransmitter and receptor combination. After attaching acetylcholine, the channel opens and sodium ions enter the post-synaptic cell, and generate an exciting post-synaptic response. The transmitters are removed or inactivated quickly from the synaptic cleft. Acetylcholine, an enzyme in the synaptic cleft, acetylcholinesterase (AChE), breaks down Ach into choline and acetate. The transmitter released from the receptor causes the channel to close. Some transmitters are not broken down by enzymes and many transmitters rapidly clear from the synaptic cleft and taken into the pre-synaptic terminal by special proteins known as transporters. This process is called reuptake, it not only cut off synaptic activity quickly, but also allow the terminal to recycle transmitter molecules. Membrane needed for the creation of synaptic vesicles, is also recycled passing through endocytosis of the pre-synaptic membrane. The recycled vesciles which are now filled with neurotransmitter molecules are ready for another circle of synaptic transmission. 4.1 Describe the main parts of the brain and explain their functions. The brain; it is a large soft mass of nerve tissue that is contained within a vault of bone called the cranium. It is made up of the neurons nerve cells, supporting cells. The brain is composed of grey and white matter. The grey matter is the nervous tissues that formed the H-Shaped structure, and it is surrounded by white matter. The human brains has more than 10 billion nerve cells and over 50 billion other cells, an average weighs 3 1/8 pounds. The brain monitors and regulates our bodily functions and co-ordinates almost all our voluntary movement. The brain is our area of thought, creativity and consciousness. Functions of the brain; the functions of the three main parts of the brain are the followings: The cerebrum; this is the largest portion of the brain, it occupies about 2/3 fractions of the human brain. The cerebral hemisphere is separated into two by a longitudinal fissure. The two hemispheres are joined by a fibre called corpus callosum that consists of long bundles of closely packed nerve fibres of about 10cm long. The corpus callosum has about 200 million of nerve fibres. The cerebral hemisphere is divided into four lobes by three deep grooves called fissures. From the front part of the brain to the back is known as the Frontal lobe, the Temporal lobe, Parietal lobe and Occipital. The right part of the brain controls the left part of the body while the left part of the brain controls the right. Frontal lobe- It is involved in inner monitoring of complex thoughts, actions and creative ideas. The anterior (front) portion of the frontal lobe is called the prefrontal cortex. The posterior (back) of the frontal lobe consists of the motor and premotor areas. Nerve cells that produce movement are located in the motor areas. Temporal lobe- it helps in the decoding and interpretation of sounds. It is the centre for memory and emotions. It also helps in language comprehension. Occipital lobe it decodes and interprets the visual information, such as shapes and colours. Parietal lobe- it is the main area for feelings, touch, hot, cold and pain. It takes different bits of information from the surroundings, organises it and communicates it to other part of the brain. The cerebral cortex; this is the outside surface of the cerebrum with a layer of 2-4mm thick. It has a greyish brown look, and it is referred to as the gray matter. The surface of cerebral cortex is divided into large number of folds, which increases the surface area of the brain. The Diencephalon it is made up of mainly subcortical nuclei, thalamus and hypothalamus. . Thalamus it lays crossway to the cerebrum. The thalamus plays an important part in the link between the sense organs and cerebral cortex. It receives bulk of incoming signal from the sense organs. It also determines the source of signals, evaluates their importance integrates them and passes them to the cerebrum. Hypothalamus it lies in the base of thalamus, weighs about 4 gm with a small vascularised structure. It is only about 1/300 of the total brain mass. It incorporates and manages visceral activities. It maintains homeostasis and the bodys internal equilibrium. The hypothalamus corrects the rate of heart beat and respiration whenever they go wrong. It is known as the control centre for fight and flight (Control Mind, 2010). The mid brain; this component forms the middle part of the brain. It controls the activity of voluntary muscles. It is made up of four small lobes called the corpora quadrigemina. The upper part is colliculi which receives sensory informations from eyes and muscles of the head; it controls all the visual reflexes and coordinates the movements of the head and eyes. The lower part control part of colliculi and receives sensory impulses from the ears and muscles of the head. (Control Mind, 2010). The hind brain; It is made up of the followings: Cerebellum; it is the second largest part of the brain and it consists of two cerebral hemispheres. They are located at the cerebral hemisphere and the brain stem. The cerebellum assists in the maintenance posture and balance of the body. It plays an important role in controlling the fast muscular activities of the brain, e.g., running and talking. Medulla Oblongata; this is the posterior part of the brain which links the other parts of the brain to the spinal cord. The medulla controls the subconscious activities, e.g., digestion and breathing. Brain stem; it is part of the brain that controls basic functions that are necessary for maintaining blood pressure, eye movements, heartbeat, swallowing and breathing. Pons Varoli; it is the base of the brain stem. It connects the cerebral cortex to the cerebellum. It relays the information between cerebrum and cerebellum. It is the part of the brain that controls arousal and control respiration (Quizlet, 2010).

Pamela Haist :: essays research papers

I love my grandmother (or whom I call Nana) very much and I look up to her more than anyone else I know. She’s smart, kind, funny, social, and very outgoing. I remember one time at the mall, when she was walking up the â€Å"down† escalator, and she couldn’t figure out what was wrong with the stupid thing! She just kept walking up it, and cursing at it wondering what was wrong. As you’ve probably guessed, my speech is about Nana, my greatest role model. Pamela Haist was born in March, Cambridgeshire, England on March 19, 1924. Her name at that time was Pamela Muriel Bailey. She was raised by her grandmother and uncles until she was about eight years old because her father and mother could not afford to keep a child at that time. According to Mrs. Haist this was quite common in a time before unemployment insurance and social benefits. She was an only child, and raised with very strict rules. For instance, every night she had to be in bed by six o'clock. She had to lie in the bedroom of her two-level house, listening to her friends playing out in the streets until she fell asleep. This continued until she was twelve or thirteen years of age. Despite the rules that may have hurt other people's social skills, Miss Bailey had many friends as a child. She told me of one friend that she remembers quite well, her best friend Daphne. "When I was a young girl," she reflected with a laugh, "I remember us going out one day to play. We were on our bikes, which is how we usually got around, wearing our best Sunday clothes at the time, white frocks with frilly lace. We were walking along the wall of the sewage centre. I said 'Let's go over that wall and see what's there. I'll help you over first. Come on, it will be ever so much fun.' So I helped her up over the wall and she landed right in a sewer filled with muck. I said 'I'll be right over. Keep on going!' By the time she came out, her dress (for picture day) was filthy! She came up to me the next day and said 'My mother says I'm not to have anything more to do with you.' But of course that didn't last five minutes." Miss Bailey did very well in school with various subjects.

Introduction of the Strategy :: Business, Administration

Introduction of the strategy No organization can plan in detail every aspect of its current or future actions, but all organizations can benefit from some idea of where they are heading and how they could get there. Put another way, all organizations need some strategic direction. Once the operations function has understood its role in the business and after it has articulated the performance objectives, which define its contribution to strategy, it needs to formulate a set of general principles, which will guide its decision-making. This is the operations strategy of the company. Here we assume when an organization articulates its  ¡Ã‚ ®strategy ¡Ã‚ ¯ it has made decisions, which commit the organization to a particular set of actions (as opposed to a different  ¡Ã‚ ®strategy ¡Ã‚ ¯). The pattern of its subsequent decisions then reflects its continuing commitment to the same direction. If the pattern of its decisions changes, some change in its strategic direction is indicated. Operation strategy content and process Operation strategy concerns the pattern of strategic decisions and actions, which set the role, objectives, and activities of the operation. As with any type of strategy, we can consider its content and process separately. Here we treat content and process as follows: The content of operations strategy comprises the specific decisions and actions, which set the operations role, objectives and activities. The process of operations strategy is the method that is used to make the specific  ¡Ã‚ ®content ¡Ã‚ ¯ decisions. Specify the content of operations strategy Operations strategy is clearly part of an organization ¡Ã‚ ¯s total strategy, but people on the subject have slightly different views and definitions. Introduction of the Strategy :: Business, Administration Introduction of the strategy No organization can plan in detail every aspect of its current or future actions, but all organizations can benefit from some idea of where they are heading and how they could get there. Put another way, all organizations need some strategic direction. Once the operations function has understood its role in the business and after it has articulated the performance objectives, which define its contribution to strategy, it needs to formulate a set of general principles, which will guide its decision-making. This is the operations strategy of the company. Here we assume when an organization articulates its  ¡Ã‚ ®strategy ¡Ã‚ ¯ it has made decisions, which commit the organization to a particular set of actions (as opposed to a different  ¡Ã‚ ®strategy ¡Ã‚ ¯). The pattern of its subsequent decisions then reflects its continuing commitment to the same direction. If the pattern of its decisions changes, some change in its strategic direction is indicated. Operation strategy content and process Operation strategy concerns the pattern of strategic decisions and actions, which set the role, objectives, and activities of the operation. As with any type of strategy, we can consider its content and process separately. Here we treat content and process as follows: The content of operations strategy comprises the specific decisions and actions, which set the operations role, objectives and activities. The process of operations strategy is the method that is used to make the specific  ¡Ã‚ ®content ¡Ã‚ ¯ decisions. Specify the content of operations strategy Operations strategy is clearly part of an organization ¡Ã‚ ¯s total strategy, but people on the subject have slightly different views and definitions.

African Americans in Pop Culture Essay

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Zaara Fashion House – New Year Promotional Campaign

Fashions is an exclusive fashion retail store of Bangladesh. It retails women, men, and kids fashionable apparels. Located in a prime zone of Goulash-l in Dacha, it gives customers freedom of choice regardless of their age, location, taste, season, and fashion persona. Established and inaugurated in August 2009, the retail store KARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive array of products and outfits.Most of these are designed and manufactured in house, while he rest are exclusively commissioned from the most talented craftsmen and weavers around the world. Its unique design and features symbolize aristocracy, and target the most elite customers of the country. Thus, KARA Fashions compliments a trendy lifestyle, and always ranks itself one step ahead with the latest styles and designs. Product Offerings KARA Fashions offers different ethnic and aristocratic products to their high end customers. They usually focus on the classy, gorgeous and ethnic products which will quench the aristocratic thirst of their potential customers.The main products that KARA Fashion offer are- Scares, Salsas Kamikaze, Sherwin, Suit, Shirt, Men's accessories, Kids Wear, Jewelry, Cosmetics, Ladies Footwear, Ladies Bag etc. 2. Mission The mission of Kara Fashions Ltd. Is to provide their customers with exclusive products in order to compliment a trendy lifestyle. Thus they refer it as ‘A House of Exclusive Fashions. ‘ 3. Vision Kara Fashions Ltd aims to practice relationship marketing which involves creating, maintaining, and enhancing long-term relationship with their each and every customer. Thus, they believe to stay always one step ahead with the latest styles and designs. . Situation Analysis Today's market is characterized by highly competitive organizations which are all vying for consumer's loyalty. Firms are faced with the challenge to maintain their own competi tive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organization which shape the direction of the company. The company's marketing environment influences the business organization directly.This includes the suppliers that deal directly or indirectly to the people within the business organization, the consumers and customers who demand for the products or services offered by the company, and other local stakeholders who influence the decision-making process or affected by the business decisions made by the business firm. As such, the marketing environment of a particular company describes the relationship between firms and the driving forces that control this relationship who are members of a specific industry wherein the relationship is local and the fi rm may exercise a degree of influence.The situation analysis of KARA Fashion House is described according to two types of environment in exists in- 1. Micro Environment 2. SOOT 3. Macro Environment Situational Analysis Figure 1. 1 The Micro Environment The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words, these are elements that can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company's customers.This is accomplished through the manipulation of the variables over which a company has control in such a way as to optimize this objective. 1. 1. 1 The Four As' and the marketing mix The Four As' stands for: 1. Product 2. Price 3. Place 4. Promotion Product- is the market offering. The products KARA offers are exclusive scares, salsas zamia, branded cosmetics, Jewelry, suits, hand bags, s hoes, kids wear and much more. All the products offered are of very high quality. Every product is carefully checked before putting into display.Price- in this context price refers to each KARA product costs. Prices of these reduces are set on the basis of product quality, brands as well as market competitiveness. Place- the location of KARA Fashion House is a great advantage of it. Goulash is one of the most prime and posh area of Bangladesh. So KARA stands in very close distance of the target market. Promotion- the promotion and campaigns would following parts. 1. 1. Employee be describe De elaborately in the KARA Fashion has a very strong line of efficient employees.They are highly dedicated towards works. For better Job involvement and Job satisfaction KARA pays them with a scale higher than the regular salary scale. Moreover, compensations, bonuses, health insurance, performance appraisals are also given in expectation of higher motivation. KARA has around 50 employees working in it. In maintains a great mix of both full time and part time workers whereas 20 are full timers and the rest are part timers. But regardless of everything else KARA ensures they are equally well behaved and helpful towards all the customers.So in a sense, these highly efficient bunches of employees are the greatest resources of KARA Fashion House. 1. 1. 3 Supplier This consists of other business firms or individuals who provide the marketing firm tit raw materials, product constituents, services or, in the case of retailing firms, possibly the finished goods themselves. The buyer/supplier relationship is one of mutual economic interdependence, both parties relying on the other for their commercial well-being.Although both parties are seeking stability and security from their relationship, factors in the supplier environment are subject to change.

Class Prophecy of Batch 2010 in Morms.Doc Essay

Most of us would agree that the days we spent in high school were certainly the best days of our lives. Memorable ones I suggest. It was in high school that we made our grown-up friends, competed to excel, hoped for places in the sports team, toiled to lead in the student council, and yielded to take part in the school organ. It was also in high school when we first felt and experienced to love – puppy love as people say. Thus, it is indeed in this chapter that we learnt lessons about life; that what lies behind us and what lies before us are tiny matters compared to what lies within us. And it is inevitable that we encounter obstacles along the way, from which we learn to fight and to be strong. The class of 2008 has come along way since the freshman year at San Francisco High School, and memories come flooding back every time we reminisce each high school happening. All of which were joyous, worth remembering and unique in their own right. I. Igniting the inner light – freshmen year Anxiety filled the air as freshmen wandered during the opening classes in San Francisco High School. All of whom were thinking who their adviser, teachers and classmates may be. And as the school bell rang, every freshman began to walk hurriedly along the school grounds to finally reach their destination – their new home. Thus, the meandering class of 2008 came together under one roof in the white walls of Molave Building. Consequently, here is where our story began. Everyone leapt unto their respective classrooms, and as they found themselves seats to sink in, murmurings started to conquer the place. Then a glaciating breeze seemed to stun every freshman and jerked them silent, way too different from the usual noisy chitchats, chants and laughter heard within the four corners of a classroom. The first day of classes in high school signifies that to be a freshman is to be in possession of a wonderful thing: time. There is time to figure out what you want to do with your life, time to figure out what books you want to read. There is time to make friends. This was the time of building friendships again, for each may have parted with old friends and that new sets of close acquaintances are to be developed. That I think is what being a freshman is all about – to begin again. Our freshmen year may have been unique compared to the other years for it was in our time when the school decorum or dress code was changed, so that the boys could wear black pants instead of kaki pants. It was also in our time when the Department of Education first launched a project to further intensify the form of education in public high schools: the Bridge Program. Yes, we will never forget this program. Every time we remember it, a painstaking examination flows back into our minds. And as days passed, we encountered several more mind-boggling and constraining tests to cogitate on. Take the National Achievement Test that welcomed us at our first year at SFHS as an example. But through all these, we came to the extent to study more, learn more and acquire more knowledge. Our days in San Francisco High School continued to pass by and progress started to set in to our school as it welcomed development and change. The usual flood-prone and muddy area by the entrance of the Molave Building was then transformed into something more accessible as the drainage was improved and pathways concretized. Likewise, the school cafeteria with dull, tedious and wearisome ambiance has become lively, bright and auspicious, but was unfortunately set on fire months after the renovation. Notwithstanding the aforementioned concerns, every freshman continued to weave a strong bond of relationships with their new classmates and schoolmates, overcoming the sadness they felt as they went separate ways amongst elementary friends. And the once aloof, coy, and cold-hearted freshmen were turned steadfastly amicable. Hence, this was the time of being true and showing who you really are . . . again. Sometimes our light goes out but is blown again into flame by an encounter with another human being. Each of us owes the deepest thanks to those who have rekindled and ignited this inner light. II. Shoreline of growing up – sophomore year Don’t be afraid to take a big step if one is indicated; you can’t cross a chasm in two small jumps. This is the time of schooling where learning requires maturity; where the playful freshmen turn out to be dreamers. And that these dreamers learn to plan for their lives – on what they desire to become and what paths they ought to take. It is in our sophomore year that we began to write our own plans and arrangements for our own future. As San Francisco High School welcomed back the class of 2008 for their sophomore year, the school then waved goodbye to Dr. Consolacion Montano, principal, as she moved to another high school. SFHS then warmly opened its gates for the arrival of their new head of authorities, for their new school principal, Dr. Milagros San Juan. This was surprisingly a news breaking event for the school at that moment. Time flew and San Francisco High School started to embrace changes and improvements initiated by the effort of the newly appointed principal of the school, Dr. San Juan. In the first three months of her service, she revised the mission-vision of the school focusing on academic excellence and the realization of students’ and teachers’ giftedness, which dramatically changed the attitudes of both the teachers and students. Also, Dr. San Juan organized an infrastructural set-up in the school to produce a more conducive learning environment among the students and in lieu of the pending condemnation of the old Narra Building. Indeed, through the collaborative endeavour of the school administrators, stakeholders and Quezon City Government, a four-storey 18-classroom building has started its structural foundation in San Francisco High School and has become operational in our junior year. Meanwhile, the Dao and PUP Buildings in SFHS underwent renovation for replacement of roofing and repainting. Clearly, Dr. San Juan’s vision for SFHS in pursuit for academic excellence beyond mediocrity has slowly made possible and she cited that SFHS will regain its pride in due time. It was also in the plight of Dr. San Juan’s arrival that SFHS first celebrated its founding anniversary after many years . . . after several decades. And from boring and tiresome schooldays, the students then enjoyed various school activities such as seminars, workshops, symposiums and trainings which honed their virtues and intellect, all necessary as they grow. The growing students of class 2008 have come to the point of hitching their wagons to a star. Believing that dreaming is the beginning of success, these sophomores then begun to mold their future in their young minds. It is clear that the future holds great opportunities. It also holds pitfalls. The trick of succeeding is to seize the opportunities and avoid the pitfalls. Opportunity comes only once, but when it does not knock, you must learn to build a door. Growing up is not that easy for growing requires valor and bravery as one meets challenges and hindrances along the way. It takes courage to grow up and become who you really are. III. Steering with countless effort – junior year The best helping hand that you will ever receive is the one at the end of your own arm. All downhill comes this year. It is circumstantial that in this chapter of high school life, a myriad of responsibilities is at par facing the junior students for here is where they are trained and honed in preparation for the duties that await them. All new academic school year at San Francisco High School and all new happenings for the juniors to encounter and celebrate. First was the transformation of the school library into something innovative as it coped with the technological advancements of the community – the school library went online. Thanks to the Quezon City Government and Quezon City Division of City Schools. Second in line was the commemoration of the school’s 49th founding anniversary – again, a day of joy and euphoria. Nevertheless, the feeling of excitement aroused upon each junior when the news about the Junior and Senior Promenade came about. February passed and March came. Finally the prom was held . . . after years. This most awaited moment was jam packed with programs, great music, tasty food, glamorous formal attires, and the highlight of the evening – the ball. Not to mention the turn-over ceremonies of responsibilities from seniors to juniors that indicates relief to the fourth years, but the beginning of busy schooldays for the third years. However, the night was then enjoyed with relish and zest by all, particularly the juniors, setting aside the duties that await them. The prom was over and each student went home with smiles on their faces. Looking back weeks before the prom, the Supreme Student Government (SSG), formerly Student Council had its election of new set of officers for the next academic school year. The positions from the President down to the year level representatives were opened to those who are willing to dedicate their service, time and effort for the school. All of which were struggled by the three competing party lists namely: Uno Kabataan, YOUNG and CUP. All were devoted to serve the school, but only a few were to be chosen. After a democratic school wide voting, the student body has elected their new leaders. The juniors turned leaders, Alexis Ailex Villamor Jr., President; Rose-lyn Ann Reyes, Vice-President; Leira Anne Nolasco, Secretary; Adelpha Gonzales, Treasurer; Armie Saces, Auditor; Judith Regine Santos, P.I.O; Mary Grace Papa, Peace Officer; and the so called â€Å"Magic Four†, Ma. Rose Solas, Ferdie Javier, Janine Joy Ilagan, and Kristine Joy Torela, fourth year representatives, then metamorphosed to responsible students for they ought to show off what they can do next year. Continuity of vision and specified goal are necessary requirements for upcoming seniors, significant aspects in striking the aim. Obstacles come at every chance and these are those frightful things that one sees when he takes his eyes off his goal. All that one can do is spit in the eye of his fears by living each day with as much passion and commitment as possible to what truly counts, such as love and justice. To give into the fear and hopelessness would be to declare defeat; something that one is not ready to do while there is still the will to struggle. To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting. Remember that we cannot direct the wind, but we can adjust the sail. All our dreams for our school, family and ourselves can come true . . . if we have the chivalry to pursue it. Go for it now. The future is promised to no one. IV. Setting adrift – senior year Do not follow where the path may lead. Go, instead, where there is no path and leave a trail. Senior year: the final lap. New dreams are to be dreamed; new hopes are to be hoped for, and a lot new works are to be worked on. The once little youngsters have now grown and became young adults, that from playing and chatting, they will now embark and handle over great responsibilities and obligations duly bequeathed unto them by the previous senior students. In line with their duties in school, they then approached the instance of making the hardest decision. That their future counts on the manifestation of this decision. Eventually, stories of triumph, success, loss and frustration are expected from this new journey. In preparation for the opening of classes, the Brigada Eskwela of San Francisco High School, spearheaded by the School Governing Council (SGC), went beyond the National School Maintenance Week and won 2nd place, welcoming the students with festal pleasure and felicity. This was made possible by the noble and spectacular work of the SGC. Gradually moving forward, the seniors went to school with vigor as the school year started. The first week of school was a mere catastrophe, if I may say. For the school cafeteria alongside the Narra Building was torn down accidentally by the SM construction team, leaving the area with looms of rocks, shuttered glasses and cluttered pieces of wood. However, the company vowed of replacing those that were destroyed in due time. However, classes continued and academic club elections were held, signifying more obligations for the seniors to deal with. Through the commitment of the Hon. Cong. Vincent â€Å"Bingbong† Crisologo to ensure that government resources entrusted under his discretion be utilized for the general welfare of the citizenry; he gracefully turned-over an audio-speech laboratory to the school for the productivity of the English language amongst students. The laboratory was built at the fourth floor of the SB Hall. Our profound gratitude to Congressman Crisologo! But our thoughts of gratitude have not stopped there, as part of San Francisco High School’s Anniversary Celebration, the SGC and SM Foundation jointly conducted medical-dental-optical missions last July and August, and it turned out to be a big success. Another record in school history. Thanks to the SGC’s continuing support, camaraderie and rapport! After all the effort of the School Governing Council, its time for the Supreme Student Government to step its foot in preparation for the school’s Golden Jubilee Celebration. To prove that the officers of the SSG were indeed capable of leading the school, the organization volunteered to preside and prepare the programs for the celebration. After several discussion and meetings, the SSG decided to hold a Sports Festival, which served as a treat to the students and teachers. They also came up with the theme: S.O.S (Save Our Students) – Needing collective efforts towards academic excellence, with the help of Dr. San Juan herself and Mrs. Virginia Amin. With only one week preparation, the SSG, administrators and stakeholders furnished out the program and other necessary materials and equipments for the celebration. The 29th of September came, and the 50th Founding Anniversary of San Francisco High School was successfully commemorated in spite of the not-so-friendly weather. Surely, happiness and enjoyment aboundingly invaded everyone’s hearts as they involve themselves in the historical event of the school. Other programs that kept students involved were: the Mr. and Ms. San Francisco ’07, the Leaders for Juan seminar and workshop, Books in Motion of the English Club, Poster, Logo and Slogan Making Competitions, Student Debate regarding Honesty, Industry and Nationalism, Tutorial Sessions, â€Å"Gulayan sa Paaralan† of the PTA and a lot more. Year 2008 was a leap year and with the phenomenal February 29, the 2008 Junior and Senior Promenade was held. Though the seniors’ excitement was not as much as last year’s, everyone still enjoyed the evening. Thus, emotion of sadness abound the dance floor as seniors danced along with slow music, knowing that this was the last prom that they would attend. Yet, tears have no place on the center stage when loud music jammed, breaking the silence. The celebration still continued as our days in San Francisco High School passed, for our batch has successfully brought honor and pride to the school as we reaped places in annual competitions: Secondary Schools Press Conferences: district , division and regional levels and qualified the national level, Student Technologists and Entrepreneurs of the Philippines (STEP) Skills Competitions: district and division levels, Values Education Competitions: district, division and national levels, Dance Competitions topped by the schools pride, Pamanadanse, Poster and Slogan Making Contests, Essay Writing and Oratorical Competitions outside school, Math Challenges, and in the SB Centrex, Center for Excellence – a help in regaining the school’s prowess. And we are happy that we would be leaving San Francisco High School a better place for what we have done and what we have been. Hence, as we set adrift, as we leave our Alma Mater, and as we venture through another life, we can presume that we have left a legacy; a trail that others may follow and an inspiration to those who are next in line. Graduation day is yet to come. Graduation day fills the heart with mixed feelings – fulfilment and sadness, anxiety and eagerness. Seniors will say goodbye to the comfortable and secure life within the high school walls. Everyone must get ready to march to the beat of college life. The uncertainty of the future looms large over new graduates as they spread out their wings. Armed with diplomas and idealistic dreams, they charge ahead with enthusiasm. The fireworks begin today. Each diploma is a lighted match. Each one of the graduates is a fuse. Each one then must dream no small dreams for they have no power to move the hearts of men. One must not be afraid on attaining great things. Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? We are children of God. Our small plays do not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. Shoot for the moon, even if we miss, we’ll land among the stars; let us hit our goal so that he will hit his too. Commencement exercises are not the end; it’s just the beginning. And as the graduating class of 2008 dresses in identical caps and gowns, each and everyone would say with pride, â€Å"The tassel’s worth the hassle!† At this moment of our lives, our families are extremely proud of us. We can’t imagine the sense of relief they are experiencing. This must be a sign of farewell to friends, but let us not be dismayed at goodbyes. A farewell is necessary before you can meet again. And meeting again, after moments or lifetime, is certain for those who are friends. Well, it’s March 23, 2008, and our history doesn’t end here. As days move onward, we’ll throw off the bowlines and we’ll sail away from the safe harbor. . . Then our story will begin once more. Till we meet again. Arrivederci! For now, five days to go and we’ll set adrift, with a diploma for a sail and lots of nerve for oars.

Gender Stereotyping in Media Advertisements Essay

The tremendous influence of the media as an important cultural vehicle on the preservation and reinforcement of existing societal norms, beliefs, and behaviors has been under increasing scrutiny from academics, scholars, and feminists in an attempt to understand the code and language within which the media operates and its impacts on various audiences. (Dines, Humez, Hoynes, & Croteau, 2003; Silverstein, Perdue, & Kelly, 1986; Gamble 1997) Lately, there has been a growing concern over the role of the media in helping to maintain the long-standing inequality between sexes in the way that it continues to exploit gender stereotypes overtly as in the case of television programming, to the subliminal messages conveyed by product advertisements, music videos, and other forms of visual entertainment which now include fashion spreads and magazines. (Dines, Humez, Hoynes, & Croteau: 336; Gamble 272) This concern comes amidst allegations that the media, specifically product advertisements, is somehow responsible for the proliferation and reinforcement of unhealthy attitudes and biases against women and women’s bodies, for instance, in warping the definition of physical attractiveness to that of ‘thinness’(Silverstein, Perdue, & Kelly: 519; Gamble 272) and of self-worth to being ‘pretty’ or desired by the male (Dines, Humez, Hoynes, & Croteau: 247). In its many forms, product advertisements, through graphic, in-text, and non-graphic representation, are guilty of exploiting the prevailing societal concepts of femininity and masculinity in their sole objective of increasing demand for the products which translates to increased profit margins. (Wiles, Wiles, & Tjerlund: 35) Product advertisements are also a cause for special concern in that they are easily accessible and are barely constrained by censorship and other legislation. The fact that they are ubiquitous in almost all forms of media—be it print, broadcast, video, and the internet—make them doubly powerful in molding, or warping, the minds of individuals young and old. Dines, Humez, Hoynes, & Croteau (2003) point out, for instance, how â€Å"elements of the pornographic can be located in advertisements,† (p. 336) referring not only to graphic sexual acts or innuendos but to specific representations of female and male constructs and of power relationships between and within these constructs that are seen in advertisements. It is argued that masculinity and femininity are always constructed in the â€Å"conventional† way: that the male is â€Å"bigger, stronger, and has the ability to hurt the women† (Dines, et. al. 336) or in a position of greater power over the women, who are always depicted or associated with the weak, delicate, and passive role. (Gamble 272) In the same manner, women are often portrayed as inferior to men through the use of the following graphic illustrations: â€Å"women appear shorter; men instruct women; women appear to be drifting in deep thought while men? Eyes are focused purposely; and women appear helpless. †(Wiles, Wiles, & Tjerlund, 36) Indeed, one need not look further than the nearest perfume advertisement to see how men and women are portrayed as predator and prey, respectively, signifying the women’s degraded position in the gender stratification. More notable is the apparent absence of ‘others’ in the gender spectrum which may not be totally accepted by societal standards: bisexuals, lesbians, and gays, who barely make it to product advertisements except for those products specifically intended for their market. Furthermore, results of Wiles, Wiles, & Tjerlund’s (1995) study of the portrayal of women in magazines in three countries which include the United States, the Netherlands, and Sweden supported the contention that â€Å"role portrayals presented in magazine advertising depict cultural biases and stereotypes† which tended to portray men in active roles and women as men’s sexual objects or in decorative, passive positions. If art imitates life and culture, this only goes to show the extent to which gender inequality remains as much a challenge to overcome in real, reel, and the simulated world of advertising. Works Cited: Dines, G. , Humez, J. M. M. , Hoynes, D. W. , & D. Croteau. Gender, Race, and Class in Media: A Text Reader. Sage Publications, 2003. Gamble, T. K. & M. W. Gamble, â€Å"Gender and Non-verbal Language. † Contacts: Communicating Interpersonally. Boston, M. A. : Allyn and Bacon, 1997.

Baker College Corporate Services Essay Example for Free

Baker College Corporate Services Essay Franklin Delano Roosevelt was one of America’s greatest Leaders. His accomplishments are discussed in this paper in a biographical manner, as well as other Authors opinions about them, including my humble self’s. This paper gives an example of a forward looking, charismatic leader. The whole population of this great country is benefitting from his accomplishments, and will continue to do so for generations, with only slight adjustments for technology and culture. Franklin Delano Roosevelt An Example to Remember When somebody asks to pick a favorite leader, a number of the great ones pop into mind, like Christopher Columbus, George Washington, Abraham Lincoln, Douglas McArthur, Franklin Delano Roosevelt among others. It is a tough choice. They were all great. Franklin Delano Roosevelt had so many great accomplishments during his life time; the only way to list and discuss them would be in the biographical manner the Author chose. The reason the author chose to write about Franklin Delano Roosevelt was the similarity of today’s economy that he faced at the time of his first term in the office as well as our current president elect’s choice to use some of his strategies to correct the present state of our economy. Faced with World War II, Franklin Delano Roosevelt (FDR), guided America through one of its greatest domestic crisis, His presidency, which spanned twelve years, was unparalleled, not only in length but in scope. FDR took office with the country mired in a horrible and debilitating economic depression which not only sapped its material wealth and spiritual strength, but cast a cloud over its future, not unlike what we are facing today. â€Å"Roosevelt’s combination of confidence, optimism, and political savvy, all of which came together in the experimental economic and social programs of the â€Å"New Deal† helped bring about the beginnings of a national recovery (Baliles, 2005, p. 1). † FDR also committed the United States to the defeat of Germany, Japan, and Italy, and led the nation and its allies to the brink of victory. This triumph dramatically altered America’s relationship with the world, putting the United States into a position of international power, as well as political and moral leadership. By virtue of its newfound political and economic power, the United States would play a leading role in shaping the remainder of the twentieth century. Inside the United States Franklin Roosevelt stirred a domestic political revolution on several fronts. † FDR and the Democratic Party built a power base which carried the party to electoral and ideological, dominance until the late 1960s (Baliles, 2005, p. 1) â€Å". FDR’s policies, especially those comprising the New Deal, helped redefine and strengthen both the country as well as the American presidency, expanding its political, administrative, and constitutional powers of the office (Baliles, 2005). FDR was born in Hyde Park, New York, in 1882, to James and Sara Roosevelt. His parents were well off, if not wealthy by New York High society standards. While growing up, they were able to provide a succession of nannies, and at age 14 send him to a prestigious boarding school in Massachusetts. He went on to Harvard College, where he spent most of his time at the college paper, where he declared himself a Democrat. While at Harvard, he grew close to his cousin Theodor Roosevelt, who was moving up the political ladder in the Democratic Party, and began courting his distant cousin, Elanor Roosevelt. Although FDR started attending law school at Columbia at this time, he had little interest and dropped out after one year. Elanor and FDR were married in New York City in 1905. He had six children: Anna Elanor, born 1906; James, born 1907; Franklin Jr. , born 1909 and died the same year in November; Elliott, born 1910; Franklin Jr. , born 1914 and John Aspinwall, born 1916 (Coker, 2005). In 1910 FDR ran and got elected to the New York Senate and was re-elected in 1912. One year later he began his tenure as assistant secretary of the Navy under the Wilson administration at the age of 31, helping to prepare the country for entry into the world war. He moved his family to Washington for this reason. WWI lasted from April1917 until November 1918. â€Å"On more than one occasion, he was subject to ribbing by those around him as being a â€Å"little boy†. Nevertheless, in characteristic Roosevelt fashion, he was undaunted by his lack of experience and plunged into the job with enthusiasm and confidence (Coker, 2005, pg. 28). † As a matter of fact, he did such a great job, that in 1920 the Democratic Party named him the vice-presidential candidate on James Cox’s ticket. They lost the election in November of that year. Roosevelt’s most significant responsibility in the Navy Department had to do with labor negotiations with defense contractors. His primary goal in this area was to encourage positive relations between workers, industry leaders, and the military. In this capacity he gained appreciation for labor issues and learned how to handle sometimes rocky labor disputes (Coker, 2005). â€Å"FDR proved to have the exceptional ability to juggle various administrative and political responsibilities. Part of the reason he was able to do so many things simultaneously was that he insisted on bringing the indispensable Louis Howe to Washington with him to serve as his personal secretary. Howe seemed to be everywhere at once, assisting Roosevelt in all matters-scheduling appointments, helping with clerical work, and even helping Roosevelt keep an eye on, and a hand in, New York politics. † (Coker, 2005, pg. 31) In1921 FDR contracted polio, an incurable disease that left his legs paralyzed. By investing a considerable part of his fortune in renovating a spa in Warm Springs, Georgia, whose curative waters, together with strenuous physical therapy and the support of his wife, children and close confidantes, was he able to regain some use of his legs. By 1928 with the relentless help of his wife, Howe and a new personal secretary, Marguerite (Missy) LeHand, FDR was apparently sufficiently recovered to resume his political ambitions to run and win the governorship of New York. The very next year FDR had to cope with the stock market crash in October. The stock market was pretty volatile in the 1920s. With no regulation, Americans and investors bought stock on credit. By the second half of 1929 the economy slowed because of rising unemployment and high interest rates. When everybody started selling stock and found no buyers, the market nosedived. October 24th (Black Thursday†) and October 29th († Black Tuesday†) were two days that marked the beginning of the depression, although not the only cause. At the same time, farmers were taking advantage of new technologies, which caused overproduction. The Stock market crash, along with overseas competition, and urban areas lacking the income to buy agricultural products, caused those prices to crash also. Because of the prosperity in the 1920 over 80% of Americans held no savings at all and the rich stopped buying. Because of all these factors, 5000 banks collapsed, one in four farms went into foreclosure and 100,000 jobs vanished each week. By 1932 one quarter of this country’s people in were unemployed (Baliles, 2005). FDR implemented a number of innovative relief and recovery initiatives: unemployment insurance, pensions for the elderly, limits on work hours, and massive public works projects. These programs labeled him as a liberal reformer and won him reelection as governor in 1930. It is important to note that FDR as Governor surrounded himself with best minds that worked with him in the State Senate, as well as some members of Al Smiths former gubernatorial administration, to solve his States’ problems. At the same time he had Louise Howe, as his chief campaign strategist and the head of the state Democratic Party, James Farley laying the ground work for a presidential campaign (Coker, 2005). In the grip of the great depression, the Democrats turned to FDR in the election season of 1932 to run for President. He was a popular and successful governor for two terms, with a recognizable last name, that could challenge President Hoover. He won the presidency in a landslide, promising the American People a â€Å"New Deal†. Voters extended FDR approval to both houses of congress, giving the democrats overwhelming majority, which would prove vital in FDR’s first year in office. In his inaugural address, FDR promised the distraught Americans hope by telling them that they had â€Å"nothing to fear but fear itself (Baliles, 2005). † True to his character, FDR surrounded himself with a group of advisers nicknamed â€Å"the brain trust†. This brain trust included former progressives, liberal-minded professors and bright young lawyers. One of the traits FDR is consistent on is the ability to recognize when expert help is needed, and then surrounding himself with it (Dubrin, 2004). â€Å"An array of emergency measures proposed by FDR, and passed by Congress reflected three basic goals: industrial recovery through business-government cooperation and pump-priming federal spending; agricultural recovery through crop reduction; and short-term emergency relief distributed through state and local agencies when possible, but directly by the federal government if necessary. † ( Boyer, P. et. al. (2008). pg. 734) â€Å"Between March and June 1933, a period labeled â€Å"Hundred Days,† Congress enacted more than a dozen key measures ( Boyer, P. et. al. (2008). pg. 736). † These measures were all directed to solve every aspect of the depression, including regulating the stock market. Because so many people had been unemployed for some time, the help did not come fast enough. By 1934 the unity spirit of the hundred days was fading, industry was chafing under increasing National Recovery Administration (NRA) regulations. Even Nature seemed to work against recovery efforts. Between 1930 and 1939 the drought in the Oklahoma panhandle region turned much of the Great Plains in the Midwest into a dust bowl. Depression persisted, despite all efforts. FDR put great store in talking to the people, and he used radio to talk to them. He would talk regularly and informally on shows called â€Å"fireside chats† about results and plans to help the nation and alleviate people’s fears (Boyer, P. et. al. (2008). At this point in his research the author remembered the first four chapters of required reading for the class. It is without exaggeration, when saying, that it is hard to single out any one part of these chapters to describe FDR. They simply seem written about him. From the definition of leadership to the nine leadership roles in chapter one, the personality traits, motives and cognitive factors of effective leadership in chapter two, to initiating structure and consideration and attitude and behaviors of a leader in chapter four. FDR had it all. If it has been noticed the Author left out chapter three, because this chapter dealt with Charisma and transformational leadership. It would not be fair to pick any part of this chapter in the authors opinion FDR was the embodiment of this chapter (Dubrin, 2004). While he was loved by the people, the new deal was criticized from all directions. Some saying that the New Deal was going to far, others saying it was not going far enough. FDR seemed to relish the attacks of his critics, saying that the New Deal protected the average American, not the rich. In 1935 FDR fought back the criticism with a series of legislation that eclipsed the first hundred days termed the â€Å"Second New Deal†. He also lost support from the business community because of his support for the Wagner Act and Social Security. Both were the more memorable of FDR’s accomplishments, the former allowed labor unions to organize and bargain collectively, the latter set up programs designed to provide for the needs of the aged, the poor, and the unemployed, but excluding farmers, domestic workers, and the self employed (Baliles, 2005). Because of his popularity with the American people, FDR wins the election of 1936 against Republican Alf Landon by a major majority. What this proved, was that the Democratic Party was the major party in the states. At his inauguration he promised the people to continue to fight for the nation’s underprivileged. FDR put together a group of voters from different regions of the country. This diverse group became the core of the Democratic Party. It came to be called the â€Å"New Deal Coalition† or â€Å"Roosevelt coalition† and included members from different labor, racial, religious and ethnic groups, along with academics and intellectuals (Coker, 2005). FDR is first to realize he can not do it all himself, and has the presents and humility to put together a group that can give him, information, ideas and feedback from every segment of the population he is trying to help (Dubrin, 2004). FDR’s second term in office started with doing something about the resistance he has been encountering to his New Deal. The Supreme Court was on top of his lists of concern. They had overturned some agricultural and industrial New Deal reforms earlier and Roosevelt was concerned for future programs. He found it unbelievable that this body could overrule not only the presidency, but the Congress as well. He blamed it on the lack of vision of several older judges and was determined to do something about it. If they refused to retire or to die, he would find a more systematic way to protect his policies from them. He consulted legal experts and advisers within the organization and came up with the idea to expand the number of judges on the Supreme Court. In 1937 FDR proposed legislation stating that because the age of some of the judges, and in the interest of efficiency, adding an additional new and younger justice for every one of the sitting ones over the age of 75. Most of his opposition called FDR a dictator, but having such a majority in both houses of congress, the bill would have probably passed. Perhaps that was the reason later that year, that the Supreme Court upheld some state and federal legislation. By the time the bill reached the Senate, all the steam went out of the argument and did not pass. The possibility of the event coming to pass however, had such an impact on the Supreme Court that they have not invalidated any legislation concerning regulating business or expanding social rights for the remainder of the century. Having won his point with the court, he was finding the whole federal bureaucracy moving to slow for his tastes, started to bypass established procedures, creating emergency agencies to carry out policies. In 1937 Roosevelt had a plan for reorganizing his cabinet. It called him to receive 6 full time executive assistants, for a single administrator to head the Civil Service Commission, for him and his staff to assume all responsibility in budget planning, and for every executive agency to be under the control of a cabinet department. Although he did get some of these things passed by Congress in 1939, his opposition was able to paint him as imperious and power-hungry (Baliles, 2005). The Author can empathize with FDR on the point of the Judges, mainly because of a similar difficulty in his work environment, involving very high sonority workers that could retire and make room for younger people to work in this difficult economy. He would have told him that he is also of the opinion that any political appointment should not be for life. Frustrated by red tape of bureaucracy FDR shows a segment of entrepreneurial leadership (Dubrin, 2004). To top all this controversy, FDR also tried to eliminate some of the conservatives within his own party by supporting their more liberal opponents in the 1938 primary. This attempt was later labeled â€Å"The great Purge† and failed. Of the 10 Democrats targeted, only one lost. All these were reasons the party suffered significant setbacks, as the Republicans reclaimed 81 seats in the House of Representatives and 8 in the Senate in the 1938 midterm elections. In the midst of these setbacks, international events were becoming more important and harder to ignore. During the internal struggle of the depression the administration had adopted a position of isolation and neutrality toward the rest of the world claiming the United States was dragged into WWI by trade entanglements with European factions. The Japanese invaded the Chinese Mainland in 1937 and the fact this happened with very little resistance, FDR considered responding, concerned Japan might be encouraged to continue to press forward threatening crucial United States locations in the Philippines. Although FDR wanted to respond to the threat, he relented to his opposition. He sufficed to publicly â€Å"quarantined† Japan, mainly to express U. S. opposition to the invasion. He did ask and receive funding for increased naval development in the pacific under the guise of creating more jobs (Baliles, 2005). FDR shows his democratic leadership side as he cedes to the wishes of the population and the political majority and refrains from taking any direct and hostile action toward Japan. He probably realizes that the internal problems need the most focus as Japan has not physically attacked the U. S. Although, like the entrepreneurial and situational leader that he is, he sees an opportunity to use the goals of economic recovery and job creation to build up the country’s defenses. The Author would most likely have suggested using this creative plan to enforce the navy in the Atlantic as well (Dubrin, 2004). In Europe, Germany lead by Hitler was also invading neighboring countries under the guise of reuniting Germanic people under one nation. As long as his actions suited his declaration, France and England were content to stay out of the action. Russia under Stalin, seeing the lack of opposition, made a nonaggression pact with Hitler, and started seizing territory in Eastern Europe, while Hitler invaded Poland. These actions in 1939 shocked the world, with France and England declaring the start of World War II (Coker, 2005). Throughout this aggression in Europe, FDR was hamstrung because of the neutrality acts congress passed between 1935 and 1939. Being as staunch supporter of England and France, he did manage to relax them in 1939, accomplishing two goals, boosting our economy with our allies able to buy arms and munitions from us, as well as supporting them. In a speech to Congress he voiced his opposition to the neutrality laws and his regret of signing them. Explaining that none of our ships would enter hostile waters, the allies buying from us would transport the munitions. He also refrained from using military language, afraid of loosing hard won political support, needed in the upcoming election. At this time decisions war vying for supremacy in FDR between the future of the nation and his political career (Baliles, 2005). It is admirable and probably due to his inner circle of family and friend, that FDR has the presents of mind to divide his concentration between the troubles in Europe, trouble in the country and making sure he wins the election. FDR seems to see himself as a servant leader (Dubrin, 2004). Although expressing concern once that the Democratic Party was becoming to dependent on him, he was confidante he would win the nomination and be a favorite in the election. After a period of indecision, that left the party hanging, FDR announced his full support for the ticket. He did win the nomination and promptly announced his intention to replace the vice president, conservative John Nance Garner with Henry Wallace, a progressive who had been a major player in the administration. This caused a major disagreement within the party as nobody wanted a change. FDR got his way by a narrow margin, simply because he threatened to drop out of the race and resign from the white house immediately (Baliles, 2005). FDR seems to let his position go to his head somewhat as his actions describe a section of chapter 4 entitled the dark side of charismatic leadership. It describes that the end justifies the means (Dubrin, 2004). The race was the most challenging so far for FDR. The republicans, taking advantage of the strife in the Republican Party, tried labeling FDR as unstable and warmonger. In return FDR was warning the public of the threat the republicans would dismantle the New Deal and destroy the progress it had made. FDR would win the presidency for a third term with a narrower margin than the last two. Without the concern of the an election FDR proposed a bill to congress, which he promoted through a â€Å"Fireside chat† as well as a speech in congress, stressing that while the country was a peaceful one, with no intention of entering the war, the country had a good neighbor responsibility to help defeat Hitler through the production of goods and weaponry and a â€Å"Lend-Lease† program, under which the Allies could borrow military hardware to return after use. A bill was passed in congress in early1941 that greatly increased our help to Great Britain. As Hitler was fighting by now against England and Russia, having broken the nonaggression pack, FDR was able to increase the U. S. naval presence in the Atlantic on the threat that Hitler was out of control without breaking the neutrality act. This action caused our ships to come under fire, resulting in the sinking of several. In September of 1941, while mourning the death of his mother, FDR gave our navy orders to fire at will. Emboldened by its alliance with Germany, Japan attacked the U. S. at Pearl Harbor hoping to invade and secure the natural resources, denied them after their alliance with Germany, which they were importing from the U. S. before. On December 8, 1941, FDR delivered his famous â€Å"A ate which will live in infamy† speech, to congress asking for a declaration of war and getting it that same afternoon (Coker, 2005). â€Å"Despite Roosevelts lifelong interest in diplomacy, he never held illusions that he would formulate strategy in case of war. He did, however, expect to stay in close contact with his officers and surround himself with an able advisory team (Coker, 2005, Pg. 134)†. He also took similar steps to reorient the country for war production, creating the War Production Board to oversee mobilization soon joined by an Office of War Mobilization. FDR’s New Deal experience helped him create a cooperative venture between government and private industry to meet defense needs (Coker, 2005). During mobilization FDR brought about significant changes for the betterment of unemployed and minorities. Farmers streamed into cities, finding jobs, women were urged to work at jobs previously occupied by men and everybody was urged to join a union. Unions saw the peek of membership during these years. If the New Deal was slow in turning the economy around, although creating enormous deficit, the Second World War kick started the economy into high gear. Although reluctant and concerned about violating civil liberties, FDR, as was his policy in most military matters, listened to his military advisors and issued Executive Order 9066, which forced over 100,000 Japanese-Americans into internment camps, for security reasons. (Coker, 2005) Controversial and widely criticized later, this action was done out of fear of espionage. At that time, however not the Civil Liberties Union, nor the public objected to this action. If War was not one of FDR’s strong points, organizing, creating smooth transitions using programs such as â€Å"maintenance for membership† and â€Å"no strike-pledge† was. He used fireside chats to explain to the public the need for such policies, applying to patriotism. While researching FDR’s accomplishments during WWII, the author was amazed by his power of persuasion and organization during this time of mass confusion in this country. Had he lived in this time frame, the Author would have liked FDR to tell him how he kept it all straight (Dubrin, 2004). The outlook did not look promising for the allies in the first months of 1942, but things turned against Germany and Japan when the U. S. won victories in the pacific theater in 1943 and â€Å"D-Day† operation was a great success in France in 1944. On the home front, FDR had to concentrate internally again for several reasons. First the Republicans, having won major advancements in the election of 1942 in Congress, were making it almost impossible to pass legislation to fund the war, which mainly consisted of significant tax hikes. The Labor unions were also threatening to strike over this issue. Mainly the public was fed up with funding the war and having to do without. In 1944, FDR made it known to his party that he was willing to run for a forth term. The party acknowledged that he would be their best chance for victory, however, nominated Senator Harry Truman as Vice President. Although a sick man, run down from his years in office, his energetic campaigning and his medical condition, FDR downplayed the situation and convinced the public they should not change leaders in mid-war. He won the presidency against republican New York governor Thomas Dewey by 54% of the popular vote (Baliles, 2005). FDR’s stamina and drive at this point in his life is a little disturbing from the authors point of view. Highly regarded as a great leader, it is surprising he does not recognize his deficiencies and recommends the party choose a different candidate. But then, if his wife, doctor and friends could not persuade him to retire, the author doubts highly that his own powers of persuasion could have influenced FDR to turn the country over to somebody else, and concentrate on his health and family. FDR’s health deteriorated rapidly after the election. He would not live to see the end of WWII. Convalescing in Warm Spring, Georgia on April, 12, 1945; he collapsed and died of cerebral hemorrhage. His body was transported from Georgia to Washington D. C. and from there to Hyde Park, N. Y. for burial. Hundreds of thousands of people came to pay their respects during this final journey, attesting to the fact that he was considered the hero and savior of the 20th century (Boyer, P. et. al. (2008). Congress did limit the terms of a president to two terms shortly after FDR’s death. Actually, the Republican Party started legislation on this subject four years earlier, at the time of the last election. They did not pursue it on the grounds of seeming petty during the election. Over the decades the subject â€Å"FDR†, private life, political life and all his accomplishments, good or bad, would be studied by economists, politicians, and academics as well as students like us. One such example is a Policy Review interview of several students asked to compare the Contract with America which the 1995, 104th Congress and House Speaker Newt Gingrich promised to deliver in less than 100 days with FDR’s New Deal. The Author would like to show Quotes to prove several points. Sally C. Pipes, President of Pacific Research Institute for Public Policy â€Å"Speaker of the House Newt Gingrich and the new Republican House Leadership deserve thanks and congratulations for the successful completion of the Contract with America. What a revolutionary series of events has taken place! With the Contract, a promise to the American people was made; in a little less than the promised hundred days, the promise was kept. Of what other Congress in this Century can that be said? † (Pitney, 1995) Mike Siegel, Former president of the National Association of Radio Talk Show Hosts. â€Å"The Contract with America committed the House Republicans to raising and voting on each of the Contract Items. This was accomplished and should be considered a major shift from politics as usual (Pitney, 1995). † Deroy Murdock, President of Loud & Clear Communication. â€Å"Assuming the Senate and President Clinton cooperate, the enactment of most Contract items, per se, will not influence American politics as profoundly as did FDR in his First Hundred Days. However, the paradigm shift that has accompanied the Contract likely will parallel the new thinking that FDR inspired 62 years ago. † (Pitney, 1995) Mona Charen, Nationally syndicated columnist. â€Å"The First Hundred Days of the Republican majority were like a laser show—full of color and sound, but so fast and furious that it was difficult for voters to single out the benefits of tort reform, welfare reform, or regulatory reform. † (Pitney, 1995) Jeff Jacoby, Nationally syndicated columnist for the Boston Globe. â€Å"So, no, in terms of legislation completed, Gingrich’s First Hundred Days don’t compare with FDR’s. So thoroughly did Gingrich and his army upend that piece of conventional wisdom, that by the end of a hundred days, Bill Clinton was reduced to insisting he still mattered. â€Å"The President,† he sniffled in a mid-April press conference, â€Å"is relevant here. † (Pitney, 1995) William A. Rusher, Former publisher of National Review. â€Å"The First Hundred Days of the new House Republican Leaders will deserve that well-worn adjective â€Å"historic† even if relatively few of the measures listed in their Contract with America ever become law in the form they recognize (Pitney, 1995). † Burton W. Folsom Jr. , Senior Fellow in Economic Education at the Mackinac Center for Public Policy in Midland, Michigan. â€Å"The House Republican Leadership did most of what it said it would do in the Contract with America. The Republican Contract was a conscious, thoughtful, and usually coherent plan that went from campaign document to legislative writ. The New Deal was improvisational and contradictory right from the start. † (Pitney, 1995) John J Pitney, JR. Associate professor of government at Claremont McKenna College. â€Å"The House GOP’s First Hundred Day compared badly with FDR’s. Although all the items in the Contract With America reached the House floor, only two of them became law before the hundredth day. By contrast, FDR signed bushels of bills during the Hundred Days of 1933. Crisis is the great lubricant of the legislative process, and the economic calamities of FDR’s early days briefly suspended Capitol Hill’s normal Friction. Government has become tangled in its own red tape. † (Pitney, 1995) The Author would like to point out, that there is hardly mention of the president of this time and then only to point out that he was left out of the loop. Apparently the House Speaker and the Republican majority in Congress decided they could upstage a Democratic President with a style of government by one of its own party example. As shown, none of the interviewees have lied, but it was entertaining to read just how much of the story a particular party adherent brings to light to prove his point of view. Clearly, the more is known of the story, the worse the scenario of the Contract With America sounds. We have just had a historical presidential election. If FDR started with having blacks, women and other minorities in high office, this country as a whole just elected a black man into the White house. In 1995 Congress took up FDR’s ideology but tried to upend the hierarchy. Since then the Country’s problems have just gotten worse. Again the cry has started and the president has taken up the challenge and stated publicly that he would use some of FDR’s strategies. Immediately the media, economists and scholars exploded with the similarities of the state of the country then and now, advice and warnings to the administration. We are closer to the FDR era state of the economy, the sharp rise in unemployment, the near collapse of the banking industry and the essential pessimism of the population. FDR’s overall message is less caution and more boldness. The congress will also have a democratic majority next year and one of the most liberal caucuses ever, which should facilitate cooperation by past experience. Together with the lubricant of crisis stated earlier should help (Schlesinger, 2009). Two other similarities are contributed to Barack Obama. He unusually charismatic person and is a great speaker, which should help him guide the general public through this crisis. He has surrounded himself with an experienced staff, headed by â€Å"101st Senator† Rouse. To get his agenda passed, he just needs to convince Congress to take some political risks (Drum, 2008). There is hardly any advice this Author can offer that has not already been offered by persons more qualified other than hope. Hope that lessons have been learned from history and similar situations. God knows this country has had most imaginable, and the Baker College Corporate Services. (2016, Nov 23).